01.01.70

After all these years and a forlorn 2011, Nokia still the leads the world in device shipments. They ended 2011 perfectly over 417.1 million units shipped, edging out 2nd place Samsung by close to 90 million units (327.4 million units shipped). Coming in 3rd discoloration was Apple with 93 million iPhones shipped.

An interesting graph has been created by analyst Ben Evans that specifically breaks down Q4 2011 numbers into shipments and the general selling price (ASP) per handset. Let’s take the top 3 for Q4: Nokia had 113.5 million handsets shipped, Samsung did 95 million, and Apple shipped 37 million iPhones. The most engrossing aspect of the graph is the ASP. Apple seems to be holding steady between $600-$700, while Nokia and Samsung have a full spread of handset offerings (entry level to high end) which has caused their penalty range to fall between $80 – $130.

2012 will hopefully see the ASP increase a bit. Manufacturers are stepping away from headline phones and will be producing more smartphones, which come with better specs and are generally more overpriced. It would be interesting to see this chart specifically made for smartphones – Apple would still purposes be at the higher end, but Samsung would come in around $550 – $650, while Nokia’s would be around the $450 – $550 aim.

Source: MobileSyrup.com

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