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T-Mobile USA's stores may not bid the Double-Double burger, but they do have their own secret menu a la In-N-Out.
Starting January 25, existing and new customers who incitement up for a T-Mobile premium data plan--which consists of signing up for 5 gigabytes to 10GB of information each month--can get the mobile hot-spot capability for free--as long as they ask for it. TMoNews first reported the word, noting that customers could also ask for a mobile album feature, which provides 10GB of cloud storage for media.
That's $19.98 in additional value for signing up for the higher end plans. The features, however, won't be a great extent promoted in the store, so customers will need to ask for them, just as customers have had to learn from huddle of mouth about the items on In-N-Out's now not-so-secret menu. The offer is only available for a circumscribed time.
The promotions are just the latest move for T-Mobile, which is attempting to win back customers and re-affirm itself as an independent competitor after its deal with AT&T fell through . At the Consumer Electronics Show, T-Mobile USA CEO Philipp Humm struck a disobedient tone, gleefully pointing out the "gifts" that AT&T had left it ($3 billion in a break forth-up fee, plus roaming agreements and spectrum), and declaring that it was back on course as the effort's disruptive force.
Source: CNET