21.05.12

(Corrects calculate of stores in 10th paragraph of story published Dec. 14.)

Dec. 14 (Bloomberg) -- Retailers have a holder of Web envy.

Brick-and-mortar stores have long wanted to lose sight of consumers the way online merchants do and are starting to figure out how. They’re using care cameras to monitor shopping behavior and tracking mobile phones to divine which stores people pop in.

The technologies mean retailers from discount chain Family Dollar Stores Inc. to treat pen-maker Montblanc can make changes on the fly -- such as deploying more salespeople in a conceded department and moving high-margin merchandise to parts of the hold where shoppers are more likely to see it.

“It’s really a game-changing knowledge, and this is only the beginning,” said Rodrigo Fajardo, a Montblanc marque manager, who says a six-month-old tracking system prompted him to move best-selling items to another part of his Miami hoard, boosting sales 20 percent. “Before we were just working based on have knowledge of-how and intuition. This is designing a retail business based on real statistics.

Source: BusinessWeek

by admin

Ways to get rid of prepaid minutes for Boost Mobile

Posted Slog 26, 2010 by admin

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